Mar 19, 20202 minThe outbreak of Coronavirus and influencer marketingIn this challenging time influencer marketing still matters. Influencers aren't going anywhere, but now brands will need to adjust how th...
Mar 1, 20202 minSTUDY: Canadian influencers perform higher engagement rates comparing to Australia, US, Italy and FrA lot of brands have taken influencer engagement rates as the primary measure of the success of influencer marketing campaigns. And they w...
Feb 4, 20201 minSTUDY: Virtual influencers showing the highest ER comparing to “real” bloggers!The influencer marketing industry is changing day by day - for example, more and more top brands like Dior, Coach, Balenciaga, Samsung, R...
Jan 6, 20201 minProduct Update: Track Brand Mentions on Any Instagram AccountWe are happy to introduce you to the new feature in Persollo report - Brand Mentions. Now you can check any Instagram account for the dif...
Nov 7, 20193 minHow To Avoid Influencer Fraud Using Persollo In 2019?The influencer marketing industry has its own set of risk factors and drawbacks, with influencer fraud being one of them. As a result, th...
Oct 21, 20193 min4 Influencer Marketing Mistakes and How to Avoid Them with PersolloInfluencer marketing can be a perfect low-cost way of improving brand awareness, increasing sales conversion from social media, and build...
Sep 25, 20194 minHow to create a kick-ass influencer marketing strategy: a beginner's guidePlanning to get started with influencer marketing? This eight-step beginner-friendly guide will help you to create and implement your kic...
Sep 12, 20192 minStudy: More than 25% of Australia's top influencers audience is fake!You may have heard that fake influencer follower fraud will cost companies $1.3B in 2019. To get insights into the numbers of fake follow...
Aug 28, 20191 minProduct Update: Audience Quality Score (AQS) and Age SplitWe are very excited to introduce the new feature of Persollo analytics – Audience Age Split and Audience Quality Score (AQS) Check out o...
Aug 28, 20192 minHow to search influencers with Persollo Directory?Looking for the right influencers for your brand or specific campaign? Find the influencers you need with our super feature Influencer Di...
Aug 5, 20194 min5 Minutes of Truth with FarzaanaOur beautiful influencer Zana (@theblackelegance) has a love for travel, fashion, and food. In this interview she shares some of her top ...
Jul 18, 20192 minProduct Update: Audience of Value (AoV) CalculatorWe are very excited to introduce the new feature of Persollo analytics – Audience of Value (AoV) Calculator. The Audience of Value (AoV)...
Jul 16, 20193 minWhat Is Brand Safety And How To Measure It With Persollo?Brand safety should be at the core of every influencer marketing campaign. Read this article to discover how to keep your brand away from...
Jul 11, 20192 minWhat Is Sentiment Analysis And How To Do It With Persollo?It is very important for brands to listen closely to what is being said about their product or services online. And even more important t...
Jun 23, 20193 minHow to Tell If An Influencer Has Bots and Fake Followers in 2019?In 2019, engaging bot farms to increase the number of followers on social media is still a very popular practice for some influencers. Ac...
Jun 17, 20193 minHow to Calculate an Influencer’s Engagement Rate in 2019? (benchmarking & scientific approacEngagement Rate (ER) is an important social media metric that is the currency of the social media marketing industry. This easy metric he...
May 31, 20192 min5 Minutes of Truth with Charles OliverHow to be a successful fashion & lifestyle influencer? The top Sydney-based blogger Charles Oliver ( @_charlesoliver_ ) shares with us hi...
