Case Study: Persollo x Wooden City

We're excited to share that Persollo recently helped launch Wooden City's products in Australia and New Zealand! Wooden City essentially designs and manufactures complex wooden mechanical models for self assembly. The aim of this campaign was to test the Australian market, and have a gauge for responses to the product. Again, this campaign revolved around social selling - we worked with selected Influencers, and integrated our instant checkout technology within.

Essentially, to introduce the Wooden City product line to this new market, we handpicked 9 Australia & New Zealand-based influencers with a 'family-style' account or a creative flair. Together, these influencers delivered 18 unique posts over Facebook and Instagram, and were able to reach a collective audience of approximately 238K people. The structure of this campaign involved an affiliate setup rewarding influencers with 15% per sale made via their instant checkout links.

Check out some of their posts:

Take a look at our instant checkout for this campaign here.

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We are an Australian company powered by awesome brands and bloggers, for all those doing what they love. We crafted Persollo to help brands, big and small, and influencers to sell their goods across social networks without the need of building sophisticated and expensive e-commerce sites or online shopping carts. Our crazy simple and fast instant checkout turns 'likes' into 'sales', while increasing conversion and delivering the highest ROI from social media and influencer marketing. 



Whether you'd like to get more info on what, why and how we do what we do, need help with your sales, would like to partner up or just say hi! - we'd love to hear from you.​

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