Case Study: Persollo x Wooden City


We're excited to share that Persollo recently helped launch Wooden City's products in Australia and New Zealand! Wooden City essentially designs and manufactures complex wooden mechanical models for self assembly. The aim of this campaign was to test the Australian market, and have a gauge for responses to the product. Again, this campaign revolved around social selling - we worked with selected Influencers, and integrated our instant checkout technology within.

Essentially, to introduce the Wooden City product line to this new market, we handpicked 9 Australia & New Zealand-based influencers with a 'family-style' account or a creative flair. Together, these influencers delivered 18 unique posts over Facebook and Instagram, and were able to reach a collective audience of approximately 238K people. The structure of this campaign involved an affiliate setup rewarding influencers with 15% per sale made via their instant checkout links.

Check out some of their posts:

Take a look at our instant checkout for this campaign here.


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