Case Study: Amazing Oils x Persollo


Amazing Oils is an Australian, family-run company, dedicated to helping hundreds of thousands of Australians with Natural Health Solutions. The original Amazing Oils product contains 100% organically sourced magnesium chloride from Australian salt lakes. The company has since expanded its product range to include skincare, sports recovery and baby products, as well as the highly popular Magnesium Pro. “It is our promise to help you achieve a healthier and happier body. We do not want you to buy something that does not add value to your life” - Lee Harold, founder.

Challenges

Amazing Oils got these challenges:

  • Expansion of influencer network

  • Need for high quality content and product reviews

  • Need to increase sales conversion from social media (Instagram)

  • Need to increase brand awareness

Persollo Products Used ("Expert Plan" $39/month)

  • “Try My Product” Marketplace (to find influencers)

  • AI-powered Post Analyzer (to analyze influencer post performance)

  • Instant Checkout

Amazing Oils aimed to promote their brand, get high quality creative content, get product reviews and boost sales through influencer partnerships. Amazing Oils landed a campaign brief to Persollo “Try My Product” Gifting Marketplace to partner with Australia and New Zealand-based micro-influencers in exchange of FREE product (with no fees per posts). In a short term the brand launched its second campaign on “Try My Product” Marketplace. And then the third and fourth campaign. 4 campaigns generated 100+ requests from influencers. 60+ pieces of beautiful, creative images and video content went live on Instagram and Facebook.

Amazing oils also used Persollo′s post-campaign reporting tools. Using Post Analyzer the brand has analyzed the performance of each influencer and their posts.

Results

  • 100 + influencer partnerships

  • 60 + pieces of static and video content

  • 55+ genuine product reviews

  • Higher brand awareness & increase in sales

“Persollo has given us the opportunity to work with numerous influencers that align with our brand image - many of whom we have built ongoing relationships. Increasing our brand awareness through influencer marketing has become much more cost effective and time efficient with the use of Persollo’s easy-to-use platform and we are always impressed with the customer service.”

Anthony Kleine, Marketing Director, Amazing Oils

Report of Influencer Post Performance

With Ai-Powered Post Analyzer

Top Performing Posts


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