We are very excited to introduce the new feature of Persollo analytics – Audience of Value (AoV) Calculator.
The Audience of Value (AoV) Calculator shows you the quality followers of an influencer that can take meaningful action from seeing influencer posts, sponsored content, verified using Persollo machine learning algorithms.
The Audience of Value (AoV) comprises of real people - active & quality followers. It removes bots, inactive, fake or bought followers from the analysis to ensure costs are evaluated against who is valuable.
AoV is the most receptive audience a brand can reach.
How AoV Calculator Works?
To check the AoV of any Instagram account, follow these steps.
1. Copy any Instagram post link and paste it into Social Media Post Analyzer
2. Click the 3rd tab "Profile Audience Insights" and scroll down to AoV Calculator
3. Check the Quality Followers and AoV% by each country and by gender.
Here are the definitions for all the columns:
GEO - Audience location
Followers - Number of followers in the given location
Followers % - % of followers coming from the given location
Quality Followers - Estimated number of followers who are real people (excluding massive followers and suspicious accounts)
AoV % - Estimated followers that are quality audience that can take meaningful action from seeing influencer posts / sponsored content, verified using Persollo ML algorithms.
AoV (male) % - Estimated followers that are male quality audience that can take meaningful action from seeing influencer posts / sponsored content, verified using Persollo ML algorithms.
AoV (female) % - Estimated followers that are female quality audience that can take meaningful action from seeing influencer posts / sponsored content, verified using Persollo ML algorithms.
Cost $ - Price per post
CPM AoV - Cost per thousand impressions of a quality audience on influencer post
CPM (AoV) Female - Cost per thousand impressions of a quality female audience on influencer post
CPM (AoV) Male - Cost per thousand impressions of a quality male audience on influencer post
4. If influencer posts are paid, add cost per post for the analysed influencer to check the CPM for their AoV.
5. Export in CSV if needed.
How Can You Use AoV Calculator?
Let’s say you plan to launch a new skincare product in Australia and decided to find some influencers to work with. You will spend a lot of time searching for relevant influencers on Instagram, Google, influencer marketing platforms and etc. Despite this, there is no confidence that these collaborations would be successful and you will choose the right influencers. You don’t know how many real followers (quality audience) these influencers actually have and how engaged are they.
With Persollo AoV Calculator you can check influencer's quality audience across countries, let's say you are interested in the quality audience in Australia (where you plan to launch your skincare product), AoV Calculator will show you this important data within less than a minute. AoV Calculator helps you run super effective campaigns and work with the right influencers who will reach your campaign objective.
Work with the best and achieve your influencer marketing goals.