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Product Update: Audience Quality Score (AQS) and Age Split

We are very excited to introduce the new feature of Persollo analytics – Audience Age Split and Audience Quality Score (AQS)

Check out our new features here and let us know if you have questions or need help

Audience Age Split

Now Persollo shows you the age split of audience.

This feature allows you to make a better targeting if you advertise an age-targeted brand or service.

Audience Quality Score

Also, now along with Quality Followers and Audience of Value % (AoV), Persollo shows the Audience Quality Score (AQS) that allows brands, agencies and advertisers to check influencers before they start working together.

Audience Quality Score is a 1 to 100 metric, which combined audience quality, engagement rate and its authenticity into one metric.

AQS helps to understand the overall result of the analysis. This is not always enough to make a decision. At the same time influencers with AQS 100 are most likely to have high-quality audience and bloggers with AQS lower than 30 won’t make a real difference to your engagement, sales and brand awareness.

To check AQS, age split and other metrics of any Instagram account, go here:

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