5 Minutes of Truth with Alex

Meet awesome @the.millennial.dad💚 We delved into the world of our Sydney-based family influencer to see what inspires him.


Country: Australia, Sydney

Followers: 4,4k +

Posts: 179+

Engagement Rate: 14, 95% (Very High)

Audience Quality Score: 92 (Excellent)

Image Brand Safety Index: 90% (Safe)


Persollo: Describe yourself in 5 words​

Alex: Regular fun loving dad (oops 4 only).


P: Tell us shortly how did you start your way in the world of social?

A: My wife actually gently persuaded me, she believed dads would relate to me.


P: When did you realize that you have your tribe (kinda woke up famous)?

A: At about 500 people. You can just tell when it’s genuine (but I wouldn’t say famous)😄


P: When did you have your 1st collaboration (paid or barter)? How many followers did you have back then?

A: I had 500 or so I believe.


P: Your best and worst collaboration experiences and why (you don’t have to call the name of brand)

A: Best have been ones my boys love and want to play with or wear. Negative one. I would say Collabs that go on too long and you end up losing integrity.


P: Who makes photos for you? How do you edit your pictures?

A: Nothing fancy an iPhone 11.


P: You think pictures or captions are more important?

A: Pictures for me. It’s a cliche but a picture says a 1000 words.


P: How do you cope with negative comments or critique on your social accounts?

A: Everyone has an opinion. Even in a dark comment you may find a positive.


P: How to become an influencer — your personal recipe, given the hot new social trends.

A: Believe in what you’re selling. It should integrate with you life seamlessly.


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