Meet awesome @the.millennial.dad💚 We delved into the world of our Sydney-based family influencer to see what inspires him.
Country: Australia, Sydney
Followers: 4,4k +
Engagement Rate: 14, 95% (Very High)
Audience Quality Score: 92 (Excellent)
Image Brand Safety Index: 90% (Safe)
Persollo: Describe yourself in 5 words
Alex: Regular fun loving dad (oops 4 only).
P: Tell us shortly how did you start your way in the world of social?
A: My wife actually gently persuaded me, she believed dads would relate to me.
P: When did you realize that you have your tribe (kinda woke up famous)?
A: At about 500 people. You can just tell when it’s genuine (but I wouldn’t say famous)😄
P: When did you have your 1st collaboration (paid or barter)? How many followers did you have back then?
A: I had 500 or so I believe.
P: Your best and worst collaboration experiences and why (you don’t have to call the name of brand)
A: Best have been ones my boys love and want to play with or wear. Negative one. I would say Collabs that go on too long and you end up losing integrity.
P: Who makes photos for you? How do you edit your pictures?
A: Nothing fancy an iPhone 11.
P: You think pictures or captions are more important?
A: Pictures for me. It’s a cliche but a picture says a 1000 words.
P: How do you cope with negative comments or critique on your social accounts?
A: Everyone has an opinion. Even in a dark comment you may find a positive.
P: How to become an influencer — your personal recipe, given the hot new social trends.
A: Believe in what you’re selling. It should integrate with you life seamlessly.
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