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ABOUT PERSOLLO

We are an Australian company powered by awesome brands and bloggers, for all those doing what they love. We crafted Persollo to help brands, big and small, and influencers to sell their goods across social networks without the need of building sophisticated and expensive e-commerce sites or online shopping carts. Our crazy simple and fast instant checkout turns 'likes' into 'sales', while increasing conversion and delivering the highest ROI from social media and influencer marketing. 

 

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Instagram keeps leadership as the best influencer marketing platform

July 11, 2018

Have you been seeing more “influencer” content on Instagram this year? Of course you have. Well, that’s only going to increase, as 88% of influencers and 92% of marketers say they plan to use Instagram for more campaigns compared to last year

Influencer marketing is only going to grow more powerful. By 2020, it’s projected to have a $5-$10 billion share of the advertising market.

 

And Instagram tops the list of where influencers are interested in spending more time.

  • Instagram: up 

  • Facebook: steady

  • Pinterest: steady

  • Snapchat: down

  • YouTube: down

  • Twitter: down

Moreover, marketers and influencers are working together for longer. 51% of marketers are now working with influencers for at least 6 months, while 37% of influencers said they’re beginning to partner with brands for multiple campaigns, rather than one-time engagements.

Read more: 5 social best practice insights from social leaders

 

So why are things changing?

 

Well, the state of affairs on the internet changes about every six seconds! Right now, Instagram and blogs are accessible and easy for social influencers and marketers to use and collaborate on, while YouTube and Snapchat have seen decreased interest because of platform-specific challenges.

 

Video is growing in popularity (and in favourability on social media platform algorithms). But producing high-quality YouTube content requires top-tier production skills and specialised equipment – meanwhile Instagram, especially, is a mobile-first platform and tolerates a little less production value. Snapchat, another mobile-first platform, faces other concerns like difficulty with tracking metrics and little to no support for discovering influencers.

 

Influencer marketing on Instagram jumped 198% in 2017. Instagram Stories, which show a sequence of photos and videos that disappear after 24 hours, and Instagram Stories Highlights appear to be popular among brands and influencers. Instagram Polls also typically achieve high engagement and provide a way for brands to learn their customers’ opinions – right there, at the source, in real time.

 

Marketers are coming around to the benefits of influencers – even though some brands, like "Unilever", have canned their expensive influencer programs completely.

When done right, marketers and influencers can build a long-term narrative and leverage the influencer as a true brand ambassador. Consumers are smart. Honesty is the best policy, after all.

 

This story inspiration was originally spotted on socialmediatoday.

 

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