SUBSCRIBE 

Whether you'd like to get more info on what, why and how we do what we do, need help with your sales, would like to partner up or just say hi! - we'd love to hear from you.​

© 2019 Persollo Pty Ltd

ABOUT PERSOLLO

We are an Australian company powered by awesome brands and bloggers, for all those doing what they love. We crafted Persollo to help brands, big and small, and influencers to sell their goods across social networks without the need of building sophisticated and expensive e-commerce sites or online shopping carts. Our crazy simple and fast instant checkout turns 'likes' into 'sales', while increasing conversion and delivering the highest ROI from social media and influencer marketing. 

 

  • Facebook - Black Circle
  • Twitter - Black Circle
  • Instagram - Black Circle
  • LinkedIn - Black Circle

Product Update: Audience of Value (AoV) Calculator

July 18, 2019

We are very excited to introduce the new feature of Persollo analytics –  Audience of Value (AoV) Calculator.

 

The Audience of Value (AoV) Calculator shows you the quality followers of an influencer that can take meaningful action from seeing influencer posts, sponsored content, verified using Persollo machine learning algorithms.

 

The Audience of Value (AoV) comprises of real people - active & quality followers. It removes bots, inactive, fake or bought followers from the analysis to ensure costs are evaluated against who is valuable.

 

AoV is the most receptive audience a brand can reach.

 

 

How AoV Calculator Works?

 

To check the AoV of any Instagram account, follow these steps.

 

1. Copy any Instagram post link and paste it into Social Media Post Analyzer

 

 

2. Click the 3rd tab "Profile Audience Insights" and scroll down to AoV Calculator

 

3. Check the Quality Followers and AoV% by each country and by gender.

 

Here are the definitions for all the columns:

  • GEO - Audience location

  • Followers - Number of followers in the given location

  • Followers % - % of followers coming from the given location

  • Quality Followers - Estimated number of followers who are real people (excluding massive followers and suspicious accounts)

  • AoV % - Estimated followers that are quality audience that can take meaningful action from seeing influencer posts / sponsored content, verified using Persollo ML algorithms.

  • AoV (male) % - Estimated followers that are male quality audience that can take meaningful action from seeing influencer posts / sponsored content, verified using Persollo ML  algorithms.

  • AoV (female) % - Estimated followers that are female quality audience that can take meaningful action from seeing influencer posts / sponsored content, verified using Persollo ML  algorithms.

  • Cost $ - Price per post

  • CPM AoV - Cost per thousand impressions of a quality audience on influencer post

  • CPM (AoV) Female - Cost per thousand impressions of a quality female audience on influencer post

  • CPM (AoV) Male - Cost per thousand impressions of a quality male audience on influencer post

 

4. If influencer posts are paid, add cost per post for the analysed influencer to check the CPM for their AoV.

 

 5. Export in CSV if needed.

 

 

How Can You Use AoV Calculator?

 

Let’s say you plan to launch a new skincare product in Australia and decided to find some influencers to work with. You will spend a lot of time searching for relevant influencers on Instagram, Google, influencer marketing platforms and etc. Despite this, there is no confidence that these collaborations would be successful and you will choose the right influencers. You don’t know how many real followers (quality audience) these influencers actually have and how engaged are they.

 

With Persollo AoV Calculator you can check influencer's quality audience across countries, let's say you are interested in the quality audience in Australia (where you plan to launch your skincare product), AoV Calculator will show you this important data within less than a minute. AoV Calculator helps you run super effective campaigns and work with the right influencers who will reach your campaign objective.

 

Work with the best and achieve your influencer marketing goals.

 

Share on Facebook
Share on Twitter
Please reload

RECENT POSTS

Please reload

FEATURED POSTS

Case Study: Social Selling Campaign with New Balance

July 12, 2017

1/1
Please reload

FOLLOW US

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey Instagram Icon