It’s just over 2 weeks ’til the holidays!
Our simple tips can help you and your brand have the most successful festive season yet.
Identify which holidays and events will captivate your audiences.
Try searching for events and holidays that are: relevant to your country or the countries in which you operate and relevant to your target audience.
Hit key emotions with your campaign. And tap into nostalgia.
Successful holiday marketing campaign should be an emotional one. Try focusing on feelings that fit with the distinct holiday like giving back, or gratefulness. Other emotions you can concentrate on are friendship, joy, being home for the holidays, etc. They will keep these emotions in mind as they are shopping for family and friends.
Also you can design your holiday marketing campaign to tap into holiday nostalgia. Reflect about using black-and-white pictures, old-style fonts and nostalgic photos from times gone by. Whether you're planning an in-store display or an online landing page, nostalgia can guide your holiday campaigns.
Сreate hype with relevant contests and giveaways.
Who doesn’t like free stuff, especially during the holiday? Using giveaways and contests you can get your target audience easily excited about the upcoming holidays and your brand. Try to find fun and creative ways to make the contest or giveaway around the holiday while keeping it relevant for your brand. Have your fans take pictures of themselves using your products or dressed up for Christmas, ask them to submit their favourite Christmas recipes with your products and more.
Go Interactive.
To get the best results from your holiday marketing campaign, be certain to work several interactive elements into your content plan:
- make a holiday-themed quiz
- ask your audience to vote on which product or service they would most like to receive as a gift;
- post holiday-themed questions and ask your audience to respond to them.
Just make certain that whatever option you select, you’ll be able to tie it into your brand.
Use your existing and different online channels.
Of all social networks, Pinterest and Instagram is probably the one that leads the pack regarding social channels that influence holiday purchases and where consumers are turning to for inspiration on what they want to have. From searching for gift ideas to creating boards filled with a wish list. Of course, don't forget about influencers and old good email marketing.
Try video marketing.
There is no better way to communicate a holiday message than with video. A cute or funny holiday marketing video is a great opportunity for your businesses (especially for non-product-related like insurance and construction companies) to tap into the holiday season. As consumers love behind-the-scenes videos relating to their favorite brands. And it"s a good way to show the human face of your company.
Also, use Persollo services for your successful holiday campaign:
1. Influencer Discovery. Looking for the right influencers for your holiday campaign? Find the influencers you need with our super feature Influencer Directory 226,000k + influencers globally. You can discover creators with a specific engagement rate, type of audience, region or many other filters (12+ unique filters).
2. Post/Audience Analyzer. You can choose Post/Audience Analyzer for influencer pre-campaign audit and post campaign performance!
Here are all the metrics you get with our tool:
- Detect fake, bots, mass followers
- Audience Quality Score (AQS)
- Brand Safety Index
- Check the Audience of Value (AoV) for each influencer
- Audience of Value CPM Calculator
- Authentic Engagement Rate (ER)
- Comparison of ER with influencers with similar follower numbers.
- The demographic, psychographic characteristics of the audience (geography, age, gender, hashtags, and etc).
- Insights into Post Performance (engagement rate, image recognition, sentiment and comment analysis).
3. HeyLink.me. You can use HeyLink.me tool to make sure that your entire audience is connected to the right content – it’s perfect for removing friction from the discovery process and creating a personalized path to purchase (especially for holiday campaign). Also, you can completely customize and brand your HeyLink.me so it looks and feels just like your store.
Hope you found this article useful and implement our tips it in your festive strategy!
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