Nowadays the influencer ecosystem is changing. In this blogpost, we’re diving into the details and discussing what does Coronavirus mean for influencer marke...

Now as never before travel influencers are feeling the strain. Pre-planned trips get cancelled and agreed partnerships and commissions placed on hold. They’r...

In today’s interview series, let’s meet Vesn known in Insta-world as @serendipity.family.travel💚 She is a passionate travel influencer, beautiful woman and...

In this challenging time influencer marketing still matters. Influencers aren't going anywhere, but now brands will need to adjust how they work with them; r...

A lot of brands have taken influencer engagement rates as the primary measure of the success of influencer marketing campaigns. And they want to know what bl...

The influencer marketing industry is changing day by day - for example, more and more top brands like Dior, Coach, Balenciaga, Samsung, Renault and etc choos...

We are happy to introduce you to the new feature in Persollo report - Brand Mentions. Now you can check any Instagram account for the different brands that w...

The influencer marketing industry has its own set of risk factors and drawbacks, with influencer fraud being one of them. As a result, this becomes a problem...

Influencer marketing can be a perfect low-cost way of improving brand awareness, increasing sales conversion from social media, and building a quality custom...

Planning to get started with influencer marketing? This eight-step beginner-friendly guide will help you to create and implement your kick-ass influencer mar...

You may have heard that fake influencer follower fraud will cost companies $1.3B in 2019. To get insights into the numbers of fake followers among Australia'...

We are very excited to introduce the new feature of Persollo analytics – Audience Age Split and Audience Quality Score (AQS) Check out our new features here...

Looking for the right influencers for your brand or specific campaign? Find the influencers you need with our super feature Influencer Directory 61,000+ infl...

Our beautiful influencer Zana (@theblackelegance) has a love for travel, fashion, and food. In this interview she shares some of her top tips and her thought...

We are very excited to introduce the new feature of Persollo analytics – Audience of Value (AoV) Calculator. The Audience of Value (AoV) Calculator shows yo...

Brand safety should be at the core of every influencer marketing campaign. Read this article to discover how to keep your brand away from unpleasant content ...

It is very important for brands to listen closely to what is being said about their product or services online. And even more important to know whether the t...

In 2019, engaging bot farms to increase the number of followers on social media is still a very popular practice for some influencers. According to Mediakix,...

Engagement Rate (ER) is an important social media metric that is the currency of the social media marketing industry. This easy metric helps brands and agenc...

How to be a successful fashion & lifestyle influencer? The top Sydney-based blogger Charles Oliver ( @_charlesoliver_ ) shares with us his success secrets! �...