Jul 63 minPersollo Webinar 3: Ethics, Influencers and GrowthLast week we ran our 3rd in a series of Influencer Marketing ‘Of the Moment’ Webinars - "Ethics, Influencers and Growth". Together with o...
Jun 202 minPersollo Webinar 1: Influence for Good and Social Purpose in Crisis Times of COVID-19In April 2020 we held a webinar in partnership with the top players in influencer marketing space - Talenthouse, Takumi, Influencer, Exec...
Jun 204 minPersollo Webinar 2: Brands who Influence and Influencers who drive eCommerceOver the last months the marketing and advertising world as we know it has changed. We ran a webinar, Brands who Influence and Influencer...
Jun 162 min5 Minutes of Truth with AlexMeet awesome @the.millennial.dad💚 We delved into the world of our Sydney-based family influencer to see what inspires him. Country: Aust...
Jun 92 minFake Followers Audit on Instagram: Persollo Step-by-Step GuideAccording to research conducted by our team, a substantial number of influencers on Instagram are known to be fraudulent (across differen...
Jun 11 minSTUDY: Since lockdown, influencers’ engagement rates have sharply increased!Have you noticed a change in your engagement levels during Coronavirus pandemic? We wanted to know how the COVID-19 lockdown is affecting...
May 252 minThe influencer space after COVID-19: Persollo predictionsThe influencer marketing and advertising world as we knew has changed. So, what's next? With no extra words, here are some key prediction...
May 182 minWhy You Need To Check Audience Quality Score (AQS)High demand for influencers prompts bloggers to buy fake followers, likes and comments to enhance their advertising revenue from brands. ...
May 132 min5 Minutes of Truth with MonikaLet’s get to know @our.wild.fire. Our beautiful lifestyle influencer from Sydney💚 We got the scoop on how she manages her influencer lif...
May 62 minSTUDY: Only 28% of bloggers' audience is of value to brands!Only 28% of bloggers' audience is valuable, according to new research by Persollo. Persollo team that specialises in AI-powered social me...
Apr 271 minPersollo Instagram Influencers RankingBig news here!🔥 We are happy to introduce Persollo Influencers Ranking! Our AI thoroughly analyses and ranks bloggers by quality audienc...
Apr 222 minWhat does Coronavirus mean for influencer marketing?Nowadays the influencer ecosystem is changing. In this blogpost, we’re diving into the details and discussing what does Coronavirus mean ...
Mar 302 min“I am already losing all income from Instagram”: travel bloggers get hit by coronavirus uncertainty.Now as never before travel influencers are feeling the strain. Pre-planned trips get cancelled and agreed partnerships and commissions pl...
Mar 262 min5 Minutes of Truth with VesnIn today’s interview series, let’s meet Vesn known in Insta-world as @serendipity.family.travel💚 She is a passionate travel influencer,...
Mar 192 minThe outbreak of Coronavirus and influencer marketingIn this challenging time influencer marketing still matters. Influencers aren't going anywhere, but now brands will need to adjust how th...
Mar 12 minSTUDY: Canadian influencers perform higher engagement rates comparing to Australia, US, Italy and FrA lot of brands have taken influencer engagement rates as the primary measure of the success of influencer marketing campaigns. And they w...
Feb 41 minSTUDY: Virtual influencers showing the highest ER comparing to “real” bloggers!The influencer marketing industry is changing day by day - for example, more and more top brands like Dior, Coach, Balenciaga, Samsung, R...
Jan 61 minProduct Update: Track Brand Mentions on Any Instagram AccountWe are happy to introduce you to the new feature in Persollo report - Brand Mentions. Now you can check any Instagram account for the dif...
Nov 7, 20193 minHow To Avoid Influencer Fraud Using Persollo In 2019?The influencer marketing industry has its own set of risk factors and drawbacks, with influencer fraud being one of them. As a result, th...
Oct 21, 20193 min4 Influencer Marketing Mistakes and How to Avoid Them with PersolloInfluencer marketing can be a perfect low-cost way of improving brand awareness, increasing sales conversion from social media, and build...
