Nov 162 minChoosing Influencers for Your Marketing Campaigns: Mistakes to AvoidMarketing with influencers is a great way to build and promote your branding and reach an authentic audience, on a more personal level. B...
Sep 213 minWin-win partnership with influencers: 5 most common questions from brandsEvery smart brand knows just how successful influencer marketing can be in creating brand awareness, reaching the right audience, and ult...
Aug 162 minHow you can use HeyLink.me for your business?Using link in bio tools open up heaps of possibilities to grow your business. Here are just a few of the benefits of using HeyLink.me for...
Aug 133 min4 Metrics To Check Before Choosing An Influencer in 2020 The process of choosing an influencer is very demanding, and in order to have an effective marketing campaign you need to make sure the i...
Aug 71 minPersollo Webinar 4: Influencer Purpose: The Moral of the StoryWe had an exceptionally active conversation during our "Influencer Purpose: The Moral of the Story" webinar last week. We had famous YouT...
Jul 63 minPersollo Webinar 3: Ethics, Influencers and GrowthLast week we ran our 3rd in a series of Influencer Marketing ‘Of the Moment’ Webinars - "Ethics, Influencers and Growth". Together with o...
Jun 202 minPersollo Webinar 1: Influence for Good and Social Purpose in Crisis Times of COVID-19In April 2020 we held a webinar in partnership with the top players in influencer marketing space - Talenthouse, Takumi, Influencer, Exec...
Jun 204 minPersollo Webinar 2: Brands who Influence and Influencers who drive eCommerceOver the last months the marketing and advertising world as we know it has changed. We ran a webinar, Brands who Influence and Influencer...
Jun 162 min5 Minutes of Truth with AlexMeet awesome @the.millennial.dad💚 We delved into the world of our Sydney-based family influencer to see what inspires him. Country: Aust...
Jun 92 minFake Followers Audit on Instagram: Persollo Step-by-Step GuideAccording to research conducted by our team, a substantial number of influencers on Instagram are known to be fraudulent (across differen...
Jun 11 minSTUDY: Since lockdown, influencers’ engagement rates have sharply increased!Have you noticed a change in your engagement levels during Coronavirus pandemic? We wanted to know how the COVID-19 lockdown is affecting...
May 252 minThe influencer space after COVID-19: Persollo predictionsThe influencer marketing and advertising world as we knew has changed. So, what's next? With no extra words, here are some key prediction...
May 182 minWhy You Need To Check Audience Quality Score (AQS)High demand for influencers prompts bloggers to buy fake followers, likes and comments to enhance their advertising revenue from brands. ...
May 132 min5 Minutes of Truth with MonikaLet’s get to know @our.wild.fire. Our beautiful lifestyle influencer from Sydney💚 We got the scoop on how she manages her influencer lif...
May 62 minSTUDY: Only 28% of bloggers' audience is of value to brands!Only 28% of bloggers' audience is valuable, according to new research by Persollo. Persollo team that specialises in AI-powered social me...
Apr 271 minPersollo Instagram Influencers RankingBig news here!🔥 We are happy to introduce Persollo Influencers Ranking! Our AI thoroughly analyses and ranks bloggers by quality audienc...
Apr 222 minWhat does Coronavirus mean for influencer marketing?Nowadays the influencer ecosystem is changing. In this blogpost, we’re diving into the details and discussing what does Coronavirus mean ...
Mar 302 min“I am already losing all income from Instagram”: travel bloggers get hit by coronavirus uncertainty.Now as never before travel influencers are feeling the strain. Pre-planned trips get cancelled and agreed partnerships and commissions pl...
Mar 262 min5 Minutes of Truth with VesnIn today’s interview series, let’s meet Vesn known in Insta-world as @serendipity.family.travel💚 She is a passionate travel influencer,...
Mar 192 minThe outbreak of Coronavirus and influencer marketingIn this challenging time influencer marketing still matters. Influencers aren't going anywhere, but now brands will need to adjust how th...
